Increase Facebook Engagement & Interaction
In todays video, I want to give you some tips I’ve learned for Facebook engagement and interactions & some mistakes you could be making with your Facebook when you’re trying to interact with people and build your audience.
This information I shared with you today was what I’ve learned from Johnny Jumpman on one of his Facebook Live videos. I don’t know if you know who Johnny Jumpman is, to me he is a social media king, Facebook algorithm king. Go over and follow him and learn from his live videos if you aren’t already, he’s incredible at teaching us about Facebook and I love everything that he teaches.
Here are the tips below:
1) Don’t Mass Add People:
We know that that’s not a good idea anyway. Facebook will penalise you for that. You’re not creating engagement together, you’re not really getting to know who they are, not really building the rapport with them if your just mass adding people. So let’s not do that! let’s add people on purpose, let’s put a purpose behind how we want to add people and make sure you spend the time looking at those people’s profile and what it is that they do in their life and how you can interact with them. You want to get to know them personally on that personal level and give them high touch value when you’re trying to interact with them as well. Look for adding quality people, not quantity.
2) When You Are Adding People Interact With Them ASAP!
Don’t just look at their profile, bio and their photo’s. Start commenting and liking and loving on their posts. Facebook will see that you are friends and interacting straight away and what that will do is, show your posts into their news feed right from the get-go. Facebook will reward you for that and you will help you to be in the front of that person’s mind straight away.
3) Interact & Be Social:
Before you go and post something. Why not go and comment & interact on a few of other people’s posts, especially high-end people who you want to have their eyes on what your posting. What this does is, once you’ve liked and commented on their posts and then do your own post…….your post you just did will go up into their news feed really quickly and they will see your posts right away. I had no idea about this, but that’s pretty awesome hey!
4) Are You Adding People To Groups Correctly:
The biggest lesson to remember here is, don’t add people to groups unless you have their permission first. This is damaging your engagement and interaction. Adding someone into a group and then have them delete themselves straight away will crush your interaction with that person…..Facebook knows that this has happened and absolutely penalizes you for that and will not put your posts into that persons news feed anymore. Facebook knows everything. So ask permission first, be professional, respect your followers and let them know the reason why you are wanting to add them into your group.
5) Update your profile and your page regularly.
If you haven’t updated your profile picture, bio or about section in a while, your profile is starting to get stale and people aren’t going to look at it. whereas if you update your profile regularly, it actually comes up in your followers news feeds and puts you in the front of their mind again.
If it’s an old profile picture that you’ve used before that you then use again and it’s got a lot of previous comments on it……that can be a really good thing because you know it’s boosting that post/pic again into news feeds once new comments/likes start being added to that old post/pic. Why not repurpose some of our posts/profile info, it’s a great way to leverage yourself and a good way to do that is to have people commenting and liking and sharing some of your old posts.
If it’s a really good value based video that you feel you want other people to see again go back in a few weeks time and start commenting or liking a few of those comments that are already on that video to boost it again in news feeds….even ask some of your business partners to do that for you too so it will boost it up into people’s news feeds again.
6) Engagement With Comments Are Massive:
These days Facebook doesn’t want you to just “like” post anymore…..you can hover over the “like” and select the emojis that Facebook has there (Love, HaHa, Wow, Sad, Angry)….Facebook has put these there for a reason. So as well as commenting, make sure that your liking and loving and laughing at people’s post. This creates better engagement and more people see your posts.
The other one with comments is: for an example….just say you had 10 comments, and at the bottom of all those comments was when you used to tag someone’s name and then comment to reply back to their comment that way. That is not the way to do it anymore. Facebook has put the “reply” button there for a reason. Facebook doesn’t want you to go all the way to the bottom of your comments, tag someone and reply to what they wrote to you. Facebook wants you to reply directly to that person in your comments under their comment.
Johnny also spoke about stats on this: he said, if you’re just going to the bottom of your comments, tagging someone and then you comment all the way down the bottom Facebook favours that by only by 6 percent. But if you go to that person’s comment hit reply and you comment directly under their comment they have given you, then Facebook increases your interaction on that by 17 percent….so that’s tripling your interactions!. Let’s do that.
There is so much more that Johnny spoke about but I don’t want to overwhelm you today with all of that and I might do some more on this next week. Be sure to subscribe to my Facebook Live videos or YouTube channel if you would like to keep up to date on what I learn and share
Social media is huge for network marketing and for building a business online. So share these tips and algorithm changes that I’ve given you with your team for more social media success.
Thanks Johnny for all your information. Here is where you can find Johnny Jumpman and all his social media insight.
Keep creating Consistent, Authentic, Kick Ass results my friend.
Janelle Emma xx
